Product design is changing, but the fundamental skill of designing for value will always be fundamental. Now is the time to learn this core skill as tools continue to change.
14 video lessons go deep into two main segments:
How to identify the three levels of value in your product, and
How to bake value into your product’s design in a way stakeholders understand
I’ll walk you through the process I use for making everyday design choices that result in outcomes which stakeholders are expecting.
A few housekeeping items, but a deep dive into your connection to value and what it means for the people and product you’re working on.
Let’s look at what value really is, how far it reaches, and what you need to be aware of in order to hone design decisions
In this section, we’ll learn the key to unlocking meaningful direction for the whole product, feature, or even smallest element. It matters!
You’ve been through the whole Masterclass, but how do you put it all together?
I’m here if you need me!
Even though this is a self-paced Masterclass, if you have a question, leave a comment in the course or start a discussion. I’ll jump in and answer any questions you have. I want you to be well equip to apply these techniques with confidence.
You’re getting courses and content created not only from my first-hand experience of over 30 years of product design, but also by my own writing, designing, and video creation. Let’s build relationships, not generate them.
Hosted by
30-years in designing successful products @ Carmax, IBM, Cigna. Coach to Designers & Managers.
I've worked with hundreds of clients from startups to enterprises. These are large, enterprise, productivity apps, ecosystems, and design systems.
I built and managed a design team for a consultancy, and grew them into top-performers over three years.
I coach product designers how to think about the work they do, and how to navigate the people they work with in order to produce better outcomes for software products, teams, and organizations.
I host a podcast called The Daily Sprint which challenges product designers to stretch their thinking, try new things, and interact with the people who benefit from the value of design.