What you’ll learn
Design leadership starts with asking the right questions to get the right answers.
You’ll be able to field ”I don’t like it” comments with ease, no matter who says it, and guide them to dig deeper.
You’ll be able to focus any size group to contribute: whether it’s a design team, product team, stakeholders, or users.
You’ll be able to conduct your first design review meeting with actionable feedback today, tomorrow, or later this week.
Why this topic matters
Presenting designs to stakeholders, users, your product team, or even other designers can be frustrating. Not all the feedback you get is actually useful. In some cases, you may end up taking pixel orders instead of actually exploring solutions. Take control of design reviews, demonstrate design leadership, and receive actionable feedback to make design decisions that deliver results on purpose.
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Designed successful products @ Carmax, IBM, Cigna. Coach to Designers & Managers.
Darrell is an award-winning UX Product Designer specializing in user-centric, B2B applications for startups to enterprises. He approaches design not only as driver of business outcomes, but also as a means for designers within organizations to apply design-in-business practices.
For over 25 years, Darrell designed hundreds of custom business web apps, and worked with just as many companies and stakeholders—some you’ve heard of like IBM, Cigna, and CarMax—and many more you haven’t. He’s grown design teams and coached designers embedded in product organizations.
He founded Designy to help UX Product Designers transform their products, teams, and companies from the inside out by designing on purpose.
His analog hobby is woodworking, where he’s discovered there is no undo feature.